Content creation and management with
THE SMI SYSTEM

Whatever the target audience (consumers or employees), the impact of an advertising or information campaign depends on the quality of the message’s planning, design and production.

SMI is the ideal tool for this. Whether you are a retailer or integrator of a brand, a service or a company, we offer you a tried, tested and true professional system that fully meets all your needs. There are two distinct types of signage products:

• The first generates profits for the firm or the owner of a business site where advertising space is leased to outside announcers. If you are one of these announcers, you become dependent on several stakeholders and many conditions of use.
• The second lets you promote your brand or service or narrowcast information with complete freedom of action. And since you are the decision-maker, you are probably at the helm of an SMI product!

As an announcer or narrowcaster these days, you obviously want to harness these days, you obviously want to harness the key performance indicators that determine how profitable and/or productive it is to deploy a network of screens is in your store, your company or across your network. You want to get the right message out in the right place at the right time.

These key indicators include:

• Profile of the target audience
• Increase in traffic
• Improvement in the sales environment
• Quality of services
• Concrete measures to increase sales.

SMI Media allows you to obtain concise, accurate operating reports through the Geomatics Data Processing module. And since we strive to identify your objectives, we offer you the system that best corresponds to your needs, which include:

• Project management
• System design, integration and deployment
• Content narrowcasting
• Financial models (optional)
• An estimation of operating costs, the investment required and the impact on your personnel.

In clear, practical, terms, SMI helps you communicate effectively and simply, anytime and anyplace.

Narrowcasting content

The biggest challenge you’ll face is to effectively narrowcast content through your off-site or virtual (Internet) networks. With us, this content can integrate:

• Animation
• Data
• Audio files
• Videos
• Graphics
• Photos, HTML code or live e-sources.

All narrowcast on a single screen, in one place or on multiple screens, to fit your company and your needs exactly right.

Working with partners specifically selected for the project, we provide the solution best adapted to your strategic needs. Our solutions include data assimilation, creation of a playlist, planning, narrowcasting, distribution and content inventory. We also carry out studies to identify the best position for various screens, which will then require content or additional distribution channels (Internet, physical signage, environmental design)

Keep in mind that any advertising concept (signage, print, television, Internet…) adapts perfectly to our SMI system. You may not be authorized to narrowcast advertising if your store or company does not hold all the rights or own the necessary equipment. Since we are very familiar with this type of problem, we can save you time and money before the project is even launched.

Managed distribution networks (facilities management)

Now that a real audiovisual – IT convergence is in full swing, conventional external signage services are increasingly obliged to come up with solutions and services dedicated to digital signage or to the communication of brand names. Traditional suppliers, whose main activity is the sale of audiovisual equipment, are beginning to grasp the many advantages offered by the computer equipment market, such as consulting, network know-how and facilities management. To continue to share our skills and knowledge with you in this constantly evolving market, we have negotiated strategic partnerships.

In-depth knowledge of your environment and your particular objectives help us reach agreements with companies in your market, and allow you t o benefit from the best services and solutions possible. The SMI team has developed a supplier selection process that meets your specific needs as accurately as possible. In addition, our partners’ knowledge and experience in integrating related products allows us to provide the best signage products, based on the total cost of acquisition (TCA) rather than the initial cost.

Factored into the TCA are the ease of integration of our signage solutions into new or existing systems, their reliability, their upgradeability and their warranty.